BikeBiz Bicycle and cycling retail news
Eurobike 2024 is on the way to repeating last year’s visitor metrics with the 32nd edition expected to achieve “excellent participation”, according to the organisers.
From July 3 – 7, 2024, industry experts from all over the world will gather in Frankfurt for the flagship trade fair for bicycle and light electric mobility.
The currently challenging market conditions are an opportunity for national and international players alike to fully embrace the established trade fair platform in order to further develop the industry, its markets and the ecosystem.
Stefan Reisinger, Fairnamic managing director, said: “Over the past few months, we have managed to further expand the success of the last event and are already looking forward to excellent participation at Eurobike 2024.
“Face-to-face meetings, brand presence and the joint setting of topics for industry interests are what count particularly when times are tough. Eurobike has become a firm fixture and our expected field of participants from more than 1,900 exhibiting companies brings together all relevant players in the global value chain.
“We are delighted to welcome back global players and brands in 2024 who recently took a break from having a booth at the fair. In addition, the providers from the light electric mobility segment are increasingly in the spotlight.”
At the Eurobike Business Days (July 3 – 5) and with the Eurobike Festival Days at the weekend, the organisers will be focusing on expanding the themes and making the megatrends of health, sport, mobility, technology and sustainability an experience for everyone.
On an area of 150,000 square metres in eight halls and a large outdoor area, visitors can find out all about new models, new technologies and concepts and put more than 1,000 bicycles, e-bikes and cargo bikes, e-scooters and light electric vehicles through their paces.
New target groups and strategic partnerships from the fields of technology and digitalisation, services and logistics as well as commercial applications extend Eurobike’s remit beyond the topics of bicycle and pedelec.
The development from sports and bicycle trade fair to “the mobility platform of tomorrow” is driving the positive development of Eurobike.
For the 2024 trade fair concept, this gives rise to new formats and services, comprising everything from new camping opportunities for exhibitors in the exhibition grounds (Agora), guided themed tours, additional networking events, the Virtual Hero premiere with the presentation of the frontline topic of active e-sports, to the expansion of the test tracks in the public space and the opening of the pop-up office in the Massif Central.
“Eurobike continues to develop unabated and is increasingly positioning itself as the mobility trade fair of the future in Frankfurt,” adds Eurobike project manager, Dirk Heidrich.
The Eurobike specialist programme welcomes the future and over four days (July 2 – 5) will be discussing with the industry the scope for transformation.
In close cooperation with the umbrella organisations of the bicycle industry (ZIV, Zukunft Fahrrad, VSF, CONEBI, CIE), a programme will be curated at Eurobike 2024 that integrates the needs of the entire ecosystem and sets the course for the necessary changes.
At the same time, the emphasis rests squarely on communicative reach, political and social effectiveness in Frankfurt, Rhine-Main, Hesse, Germany and the world.
Six topic tracks in particular will dominate the conferences: innovation, digitalisation, sustainability, inspiration, retail and people.
The conference programme addresses these key areas in the triad of knowledge transfer, inspiration and networking events.
For more information on Eurobike 2024, visit: eurobike.com
