Cycle Paths rebrands as Giant Poole

Giant has unveiled its second brand store this year with Giant Poole, formerly known as Cycle Paths, now open for business.

Giant Poole is a short walk (or ride) from Poole Train station and the natural harbour. This new store is designed to offer customers “an enhanced shopping experience”.

The store, which is newly extended, features a performance showroom and dedicated offering of Giant, Liv, Cadex, and Momentum products alongside all the cycling gear customers need to get riding.

A dedicated professional and knowledgeable team is on hand to support customers.

The south coast store follows the launch of Giant Tugby, set in rural Leicestershire on the borders of Rutland.

Ian Beasant, managing director of Giant UK, commented: “Giant stores’ success is built with cutting-edge products from our house brands; this, combined with the passion, knowledge, and energy of store owners, is our winning formula.

“Giant Poole is an exciting addition to a 34-strong store network.”

The store is hoped to become a hub for the local cycling community and has a calendar of activities planned, from workshops to group rides.

Catering to a range of riders, this newly refurbished store has a variety of bikes available, including road, mountain, electric, commuter, and children’s bikes.

Momentum e-bikes can also be hired.

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Matt Banks, store manager at Giant Store Poole, said: “Moving to a Giant Store was a no-brainer. We want to give our customers a professional and top-end shopping experience, offering the best products on the market. We’ve already been showing off the store on our Instagram page and can’t wait to welcome customers back in store.”

Giant UK opened its first brand store in Liverpool in 2009.

It plans to roll out other stores in key target locations with dedicated independent partners.