BikeBiz Bicycle and cycling retail news
This November, Shift Active Media will be launching a week-long series of webinars – partnering with some of the world’s leading media brands – which will identify changes and challenges, showcase innovation, and highlight opportunities in today’s media marketplace.
Media Week, which takes place from Monday, November 4, through Friday, November 8, sees Shift partner with brands like Meta, Google, and StackAdapt, as well as leading cycling media, to host this one-of-a-kind event for the cycling and outdoor industries.
- Taking place from 3-4 pm GMT each day, Media Week offers a series of five webinars.
- Each day, a different Shift media partner will lead a session, bringing their expertise, opinion and vision for what’s next in their world.
To explore details, and register for a specific webinar – individual registration for each webinar is required – click on the webinar title listed below.
An overview of what is in store:
● Monday, 4 November: StackAdapt will kick off the week with a session on “Reaching Cyclists with the Power of Programmatic.” This session will dive into the advantages of programmatic advertising and tap into Connected TV, Out of Home and much more – all reach key cycling and e-urban riders in contextual environments (in a cost-effective manner)
● Tuesday, 5 November: Meta will present a session on “Reaching and Converting New Customers.” Learn how to expand your reach and leverage Meta’s platforms to grow your customer base.
● Wednesday 6 November: Play Sports Network: “What can we expect from GCN, GMBN, GTN & EMBN?” Now they are back in independent ownership. A conversation between SHIFT’s CEO, Wayne Brown and PSN’s Executive Chairman, Simon Wear.
● Thursday, 7 November: Google will host one of the hottest topics at the moment: “Navigating Marketing Measurement.” Gain insights into the latest measurement tools and strategies that can enhance marketing performance.
● Friday, 8 November: We will wrap up the week with a panel talk on “What’s Next for Cycling Media? A Look to 2025,” presented by three leading endemic media owners. Between them, they represent Pinkbike, Cycling Weekly, Rouleur and more. Bringing insights from inside and outside of cycling.
