This November, Shift Active Media will be launching a week-long series of webinars – partnering with some of the world’s leading media brands – which will identify changes and challenges, showcase innovation, and highlight opportunities in today’s media marketplace. Media Week, which takes place from Monday, November 4, through Friday, …
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Following a successful pitch process, Shift Active Media has been selected by Life Time Athletic Events to manage global PR and on-site press offices for its flagship cycling events, including Sea Otter Classic, Unbound Gravel and the broader Life Time Grand Prix series. Starting with the 34th edition of the …
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Following successful UK events, Uplift – the networking and mentoring program for women in the cycling industry – is now set to debut in the USA. Cycling industry female leaders from around the world are set to converge in California, at Sea Otter Classic, for a live panel discussion and …
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Shift Active Media, a leading global marketing agency with a core focus on cycling, is set to reveal its latest research enabling cycling brands to navigate the challenging landscape in 2024. The latest instalment of the agency’s research initiative ‘What’s Next?’, will be presented by CSO Doug Baker in a …
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Uplift is a mentoring programme to bring together female leaders in the cycling industry with the next generation of talent. Rebecca Bland looks at why this initiative is so important. This piece first appeared in the December edition of BikeBiz magazine – get your free subscription here In October, a …
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Cycling marketing agency Shift Active Media has announced the promotion of Rachael Burnside to head of marketing and growth. Stepping up from her previous role of business and marketing director, Burnside will also join the agency’s senior management team. With more than a decade’s experience leading multi-channel campaigns across sport, …
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Women working in cycling will have a new platform to connect and learn from some of the most influential female leaders in the industry – with the launch of a new initiative to inspire the next generation of talent. The career mentorship programme aims to give women in the industry …
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Shift Active Media has has made a number of appointments heading into 2023, as Doug Baker is promoted to chief strategy officer and Sam Bradshaw joins as media planning director. Baker steps up from his previous role as head of strategy and research at the Bath-based cycling marketing agency, having …
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Shift Active Media has been appointed by Immediate Live to deliver the UK PR campaign for The Cycle Show in 2023. The Cycle Show will return to London’s Alexandra Palace from 21st-23rd April 2023, with opportunities for visitors to test bikes from the biggest brands, learn new skills and rub …
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Shift Active Media has welcomed a new addition to its content and strategy team, with the appointment of David Preece-Phillips as strategy director. Preece-Phillips has over 15 years of industry experience, working in several digitally-focused roles across a range of organisations, from publishing companies to digital agencies and marketing consultancies. …
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