BikeBiz Bicycle and cycling retail news
7iDP has debuted the Holographic Limited Edition Series 1.
The Holographic Limited Edition Series 1 comprises three 7iDP products: the Project.23 Carbon full face helmet, Sam Hill Knee Pads and Project Gloves.
Limited to 500 pieces of each product worldwide, these are expected to be highly exclusive and sought after items.
Developed at the brand’s Prolab facility on Vancouver Island BC, the Project Line is the result of endless hours spent designing, developing and testing in some of the harshest and most demanding MTB riding spots on the planet.
The flagship full face helmet, the Project.23 Carbon, is a no compromise design with industry-leading build quality, safety and ventilation.
At the core is ERT Smart Foam technology which reduces energy transfer to the brain by up to 20%, critical protection for both linear and rotational impacts.
The adjustable visor runs without bolts, with the release system helping to reduce rotational forces during a crash.
A total of 23 big bore vents allow through-flow ventilation, cooling riders in the heat of a race or sunny bike park laps. A Fidlock magnetic closure makes it easy to remove between runs.
Updated sizing allows flexibility and a customisable fit. Two liner sets are supplied to maximise stability, security and comfort. The liners are AGION antimicrobial to keep things fresh and easily removable for washing.
An injection moulded trim finishes off the detail, adding some subtle branding and protecting the carbon helmet shell.
Included with the Limited Edition helmet is the Holographic Series bag (not available separately).
Designed alongside the three-time EWS winner himself, the Sam Hill signature knee pads are described by 7iDP as “the ultimate choice for gravity riding”, irrespective of discipline.
Running the length of the pad on the rear and extending across the lower front, a breathable four-way stretch mesh maintains airflow for comfort.
It’s a slim pad with large coverage giving maximum protection but fits easily under most trail pants without hindering the ability to pedal.
Sam Hill Knee Pads are also EN1621-1:2012 Level 2, Type B certified.
What does this mean? There are two levels of protection that can be certified – Level 1 and Level 2.
Level 1 allows for ≤35KN to be transmitted to the rider whilst level 2 allows a max of ≤20 KN. Type A or B refers to the area of protection, Type B giving greater coverage than Type A.
Completing the line-up is the 7iDP Project glove.
The thin AX perforated four-way stretch palm provides a connected grip, with enough substance to protect in a crash.
Knuckle inserts guard the two outside fingers from trees and shrub impacts. Close fitting ripstop four-way stretch fabric covers the hand with an adjustable cuff closure.
Add in silicone print on the thumb and finger for added grip in all conditions.
RRPs
Project.23 Carbon Full Face Helmet – £349.99/US$429.99
Sam Hill Knee Pads – £109.99/US$109.99
Project Gloves – £34.99/US$39.99
7iDP is distributed in the UK and Ireland by USG.
Any retailers interested in becoming a 7iDP stockist with competitive margin and no complicated sign-up commitment, contact: david.flynn@usgb2b.com
