BikeBiz Bicycle and cycling retail news
Madison Clothing has launched its AW24 range of road, gravel, mountain bike and commute apparel.
Continuing the brand’s commitment to offer a men’s and women’s product in each range, all of the new AW24 products have a male and female counterpart.
Headlining the road category are the new DTE Isoler Thermal Long Sleeve Jacket and DTE Thermal Bib-Tights with an Elastic Interface pad, or EIT for short.
At a glance, the new DTE Isoler Thermal Long Sleeve Jacket features a DWR coating to repel spray and showers with stretch body construction for a more tailored fit alongside a drop trail and three rear pockets.
The jacket uses Isoler thermal Roubaix fabric, designed to retain body heat when riding in cooler temperatures.
The DTE Bib-Tights have similar properties to the jacket with a DWR coating on the exterior and the Isoler thermal Roubaix fabric on the inside to keep out the cold.
Madison’s EIT dual density pad is engineered to deliver comfort in all situations with the dimensions being specifically designed to provide agility and comfort in the saddle for longer rides.
Roam, which is Madison Clothing’s gravel and adventure collection, has new additions in the form of the Roam 2 Layer Waterproof Jacket.
With a 10k/10k waterproof and breathability rating, the Roam 2 Layer Jacket is packable and benefits from a relaxed fit.
The jacket has fully taped seams and a DWR coated waterproof fabric and construction offer protection from rain and spray off the road and gravel tracks.
Madison Clothing’s all-purpose cycling socks are back, the Roam Isoler Merino four-season sock has six colours.
Naturally antimicrobial, these socks are odour-resistant and sweat wicking with the use of non-mulesed merino wool.
Commute remains a focus for the brand so it has added new Stellar reflective jackets.
The Stellar Ultra Reflective Waterproof jacket offers 360 degrees of reflectivity, fully taped seams, and a DWR coating.
The 50/50 colour/reflective fabric is split to maximise visibility to motorists and other road users to enhance safety.
For those wanting reflective properties with increased performance and a more tailored fit, then Madison Clothing has the Roam Stellar Tech 2-Layer Waterproof Jacket.
It uses the same template as found in the 2-Layer but has a highly reflective finish only visible under light, widening the appeal beyond commuting.
Following on from Madison Clothing’s AW23 range, there are new colours that have been added to the Flux and DTE ranges.
The DTE Bib-Trousers are back after their 2023 introduction and in line with the rest of the trouser range are available in each size with the option of short, regular and long leg lengths.
Another part of the new line-up is the move towards sustainability with 90% of the range made from recycled materials.
All the zips are recycled as are the reflective prints and even the packaging is now plastic-free and uses significantly less ink for the printing than previously as well.
Madison Clothing will also offer its garment repair service aimed at maintaining and repairing products that may no longer be covered by the limited lifetime warranty.
The service opens up an opportunity to repair, alter or adjust products either under guarantee or for a small cost and is part of Madison Clothing’s zero-to-landfill policy.
The new Madison Clothing range is available to order now from: madisonb2b.co.uk.
