Ridley has announced the launch of its Kanzo Adventure A – an aluminium version of its popular and well-established Kanzo Adventure. At launch, the brand points out “It is our ambition to offer a high-quality bike at every price point, which is why we are applying the winning formula of …
Read More »Belgian Cycling Factory reaffirms IBD commitment with new appointments
The Belgian Cycling Factory (BCF), the owner of Ridley and Eddy Merckx bike brands, has announced the appointment of three new country managers: Alexandre Carrie joined the brand to manage France and Wallonia in early July. He has a history at Lapierre where he was the commercial director for 11 …
Read More »Belgian Cycling Factory brands Ridley and Eddy Merckx go dealer direct in the UK
Sales agents stage hotel shows next week
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