BikeBiz Bicycle and cycling retail news
Wahoo Fitness has announced a new initiative as part of its developing Zwift partnership.
For the first time, Kickr Core Zwift One and the Zwift Cog and Click upgrade kit will be made exclusively available via Wahoo retailers globally.
Previously these Zwift products were only available to buy directly, online.
Wahoo Kickr Core Zwift One comes with the Zwift Cog pre-installed, and is compatible with almost any 8-12-speed bike.
Zwift Click fits all kinds of handlebars and gives instant, silent virtual shifting.
Riders will experience smart resistance that mimics every climb and descent, plus a built-in power meter.
Also available is the Zwift Cog and Click Upgrade Kit which is compatible with Wahoo’s Kickr Core, Kickr V6 and Kickr Move, plus all other Zwift Ready smart trainers.
This accessory allows riders to replace their cassette and brings virtual shifting to almost any 8-12-speed bike.
Wahoo is committed to innovation, driving demand to support retail partners and together with Zwift, to grow the indoor cycling/training market.
Earlier this year, the brand added free delivery for retailers, an improved B2B website and enhanced sales support.
All of this news comes ahead of the Northern Hemisphere’s winter season for 2024/25, adding to Wahoo’s range of products at retail and offering a range of price points, value and customer choice.
Colin Eustace, Wahoo Fitness’ chief sales and marketing officer, commented: “We are delighted to announce that Wahoo will exclusively launch Kickr Core Zwift One and the Zwift Cog and Click accessory with our retail partners globally in time for such a high growth period for indoor cycling and training products.
“Wahoo is committed to providing retailers with a range of indoor cycling products that meet all types of customer needs and price points.”
The Kickr Core Zwift One is priced at £449.99, and the Zwift Cog and Click upgrade kit retails at £79.99.
