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Hexis, the developer of AI-driven fuelling plans for athletes, has announced it has successfully raised £1.6 million in a pre-seed fundraising round.
The successful pre-seed round of funding includes investment from APEX, a world-class athlete-backed venture capital firm with a track record of backing successful technology start-ups, and Sport Republic, a global sports investment company with controlling ownership of the football clubs Southampton FC, Valenciennes FC (France) and Göztepe SK (Turkey).
Koen Bosma, head of venture capital at APEX comments: “The Hexis team structure is impressive, with a CEO who has progressed from practitioner to PhD graduate to founder.
“The broader team of advisers, encompassing both academic and sports backgrounds, helps ensure that the team stays true to its mission of empowering athletes through nutrition.
“We can’t wait to embark on this journey and see the positive impact Hexis will have on the future of sports performance.”
Rasmus Ankersen, CEO of Sport Republic, says: “Our investment in Hexis reflects our belief in the power of technology and data to transform sports performance.
“At Sport Republic, we are focused on leveraging innovation and technology to drive results in our football clubs, and we are excited to partner with Hexis and their superior intelligent nutrition technology to bring even greater success to the realm of sports performance, both on and off the field.”
Of the new investment, a spokesperson for the business highlights that “involvement of such prominent industry players provides strong validation for the strength of the technology and a team that drives the Hexis brand” with new strategic partners accompanying support offered by other high-profile sports VCs including Dopamine Sport Ventures, along with Tour de France stage winners and Olympic medallists.
Hexis overview
Led by co-founder and CEO Dr. David Dunne, a renowned figure in sports nutrition, Hexis is the first to offer a fuelling plan that adapts in real-time according to an athlete’s workout to optimise performance and accelerate recovery.
With a wealth of experience working with elite athletes, Dunne is committed to using technology to optimise athlete performance and wellbeing.
The foundations of Hexis technology are built on the understanding that every athlete is unique, as is their path to peak performance. This also means tailored fuelling is the only way to meet those unique needs, thereby unlocking every athlete’s true potential.
For the first time, Hexis makes it possible for every athlete to have a fully personalised fuelling plan, matched precisely to their requirements – made possible by an exclusive scientific Carb Coding system, which calculates and predicts how each athlete should fuel.
