BikeBiz Bicycle and cycling retail news
Gravaa, the adaptable tyre pressure technology pioneer in the bike industry, has announced the appointment of John Zopfi as chief commercial officer (CCO).
With more than two decades of experience in the outdoor and cycling industries, Zopfi brings a substantial body of professional experience and expertise to Gravaa’s leadership team.
Before joining Gravaa, Zopfi served as General Manager for Global Wholesale at 7mesh Industries, where he played a pivotal role in expanding the brand’s presence. His career includes commercial positions at W.L. Gore and Patagonia, where he led sales and business development teams internationally.
Zopfi’s journey, from track and crit racing in his youth to commercial roles defining industry standards, has been driven by a deep passion for cycling, innovation, and quality products – an ethos which aligns perfectly with Gravaa’s mission “to redefine cycling performance”.
“We look forward to further building Gravaa with John,” said Gertjan van Ginderen, founder & CEO of Gravaa.
“His extensive experience and proven track record in driving sustainable growth make him the ideal leader to lead our commercial strategies.”
Zopfi will oversee Gravaa’s global commercial strategy, focusing on sales, marketing, distribution, and brand positioning as the company scales and offers its breakthrough technology to the cycling industry.
Talking about his new role, Zopfi commented: “Joining Gravaa is an exciting opportunity. It’s fantastic to be part of a team that offers such an innovative and redefining cycling product.
“I look forward to contributing to the company’s growth and bringing our innovative solutions to riders worldwide.”
About Gravaa
Based in Eindhoven, the Netherlands, Gravaa has developed an innovative product that enhances the riding experience by allowing real-time tyre pressure adjustments. Riders can optimize for performance, safety, and comfort across terrains, enabling a better riding experience.
The Gravaa Kaps hub systems were used by Marianne Vos as she raced to the 2024 UCI World Gravel Championships victory.
More information about Gravaa and its products can be found at www.gravaa.com.
