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Scottish-based active sports distributor, Unicorn Inc, has announced it will be the new brand partner for Versus Socks, launching February 2025, with a range available to view at the upcoming STAG Winter Show later this month.
Versus began its journey in 2015 in Stellenbosch, South Africa, and set out to “redefine sportswear from the ground up”, starting with the often-overlooked foundation: socks.
Bringing planning and modern designs, founders Hanno Lategan and Jurgens Uys are making it their mission to provide athletes and sports enthusiasts with comfortable, durable, and stylish performance socks.
What began as an idea has sold more than four million pairs worldwide. The team has grown to 50 individuals, and the design collection now includes 1,000 unique patterns.
Lategan commented: “We are super excited to have Unicorn on board as a partner in the UK and Europe.
“Taking the next steps in growing our global presence and working towards our vision of becoming the performance socks World Champs.
“The Unicorn team has a successful track record within the sports market and we’re confident in our partnership to grow the Versus brand within the UK and Europe.”
Versus will join Goodr sunglasses and Body Glide in the Unicorn portfolio, further increasing its offering to run specialty, and the wider sports market.
Unicorn will also offer the Versus Custom Sock programme throughout the UK, allowing retailers, running and cycling clubs, corporate organisations, and more to create personalised socks to their specifications.
In addition, Unicorn will manage the Versus UK and European e-commerce, Amazon, and European distributor relationships.
“Like many categories, socks is saturated,” explains George Bowie, CEO at Unicorn Inc.
“We love Versus for the fun it brings to the category and together we have worked hard to provide both great commercials and something unique in a custom sock programme.
“They are great people and their commitment to innovate was the deciding factor in our partnership coming together.”
Stock will be available on the Unicorn B2B from February 2025, and all trade enquiries should be directed to uksales@unicorn-inc.co
