BikeBiz Bicycle and cycling retail news
Girona-based marketing and PR agency Athletic Affair, which specialises in the outdoor sports industry, is celebrating its third anniversary.
Since its inception, Athletic Affair has quickly established itself as a leading player in the world of cycling and running, working with top-tier brands across the globe.
Reflecting on three years of growth and achievement
Founded with a clear vision, Athletic Affair has grown from a passion project into a global success story. The team set out with ambitious goals: to have fun, collaborate with the brands they love, and establish themselves as industry leaders. Three years on, the results speak for themselves.
With 90% of revenue generated from international markets, Athletic Affair has truly gone from Girona to the world.
“Our journey has been nothing short of incredible,” said Xavi Güell, Co-Founder of Athletic Affair.
“We’ve built strong, lasting relationships with brands and the outdoor sports community, all while staying true to our passion for the sports we love. The support from our clients, friends, and family has been instrumental in our success.”
Expanding Horizons: New Sports, New Opportunities
As Athletic Affair looks to the future, the agency is excited to announce plans for expansion. While cycling and running remain at the heart of their work, the team is set to grow its presence in other sports.
“We’ve dabbled in other sports before, but now we’re ready to take it to the next level,” said Güell. “The next season will see us expanding our expertise and offerings, broadening our reach within the sports industry.”
A small team with a global impact
Operating from the heart of Girona, the team at Athletic Affair remains small but mighty.
With just five dedicated team members working from their headquarters, affectionately known as Casa Athletic, the agency leverages a strong global network to support its projects worldwide.
This unique blend of a close-knit team and extensive industry connections has enabled Athletic Affair to deliver outstanding client results, whether through strategic marketing, PR, or hands-on involvement in the field.
“Our love for what we do is reflected in our work, and it’s why we’ve been able to build such strong relationships with both the industry and the brands we collaborate with,” Güell added.
Looking ahead: New office, new adventures
As Athletic Affair enters its fourth year, the agency is planning to open a new office outside of Girona.
This exciting development aligns with ongoing projects and expanding client needs. The specific location remains under wraps, but the team promises to reveal all before the end of 2024.
