Athletic Affair, a leading Sports Marketing and PR agency based in Girona, has been appointed by Wilier Triestina and Miche Components to lead their global marketing and PR efforts for the next two years. This partnership aims to strengthen the global presence of both Italian brands, providing strategic support across Marketing, PR, Partnership …
Read More »Athletic Affair opens Singapore office to expand global presence
Athletic Affair, the Girona-based marketing and PR agency, has announced the opening of its new Singapore office. The business, founded by Xavier Guell and Jordi Pujol, has built its business working with brands across cycling, running, and active lifestyle sectors. On sharing the news, the business states “This strategic expansion …
Read More »Athletic Affair celebrates three years of success
Girona-based marketing and PR agency Athletic Affair, which specialises in the outdoor sports industry, is celebrating its third anniversary. Since its inception, Athletic Affair has quickly established itself as a leading player in the world of cycling and running, working with top-tier brands across the globe. Reflecting on three years …
Read More »Global gravel racing gets a Fantasy League
With the rise and rise of gravel racing on the global stage the sport has steadily attracted attention from a growing number of sponsors, enabling an increasing number of riders to take part in an expanding event calendar. Athletic Affair – the Girona-based agency which connects people, brands and collectives …
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