BikeBiz Bicycle and cycling retail news
ZyroFisher has announced the signing of an exclusive distribution partnership with Gaerne, the Italian footwear brand known for its focus on performance, style, and innovation.
The new partnership will see ZyroFisher supply retailers with Gaerne in the UK and Ireland.
Founded in 1962 in Coste di Maser, Province of Treviso, the company’s origins stem from the creative vision of Ernesto Gazzola, a master shoemaker renowned for his expertise in producing high-quality sports footwear, with the Gaerne name derives from the initials of its founder – Gazzola, Ernesto.
Throughout the years, Gaerne has remained deeply rooted in Italy, with the “Made in Italy” label always being a cornerstone value for Ernesto Gazzola, and the brand, as it continues to “represent a legacy of passion and dedication to craftsmanship”.
Today, with over half a century of history to call upon, Gaerne stands as a symbol of Italian craftsmanship and innovation. In product form, this sees the brand developing and delivering a range of shoes spanning multiple cycling disciplines.
From the mountain trails to the tracks of the world’s most prestigious races, Gaerne footwear delivers for podium chasers, medal winners, record holders, and recreational riders alike, providing unbeatable performance, comfort, and style to athletes and enthusiasts worldwide.
Nadine Thompson CCO of ZyroFisher shared: “After months of hard work and preparation we’re incredibly proud to add Gaerne footwear to our brand portfolio.
“Gaerne footwear has been leading the way in recent years with Grand Tour stage wins on the feet of Biniam Girmay and tearing up the trails with Cameron Orr (UK MTB XC Champ).
“We’re excited to be reintroducing this prestigious brand to the UK and Ireland, and can’t wait to get the range into the hands of our dealer base.”
In celebration of the partnership, Ernesto Gazzola, founder of Gaerne, shared his personal thoughts on this new chapter for the brand: “It brings me immense pride to see Gaerne embark on this partnership with ZyroFisher, a company that, like us, values innovation, quality, and long-lasting relationships.
“With ZyroFisher, I am confident that our brand’s legacy of excellence will reach even more people in the UK and Ireland. Together, we aim to inspire a new generation of athletes and sports enthusiasts to experience the comfort, style, and performance that only Gaerne can provide.”
Gaerne will be available in the UK from Spring 2025 with pre-orders being taken from December this year.
ZyroFisher will be re-introducing the brand to the UK at the Rouleur Live show in November and Core Bike in February.
For retailers interested in the Gaerne 2025 range please contact your ZyroFisher account manager or email salesteam@zyrofisher.co.uk.
