Features

In-depth opinions, analysis and interviews with the key players in the cycling industry

Soul searching: How Specialized is reinventing itself for the modern industry

US bike brand Specialized has been making some notable cutbacks and changes to its business. Rebecca Bland explores how the company is changing its philosophy for the modern world  This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Equality, diversity and inclusion: three …

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The new school: Focal Events on why adventure is the new buzzword for riders

Cycling events in the UK have been evolving rapidly in recent years. Alex Ballinger spoke to event organiser Focal Events about how consumer tastes are changing  This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here I still remember my first proper cycling event …

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‘To continue our growth it was a necessary move’: Distributor I-ride on relocation and boosting Orro Bikes

BikeBiz staff writer Daniel Blackham hits the road to visit the Sussex-based distributor  This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here It is well known that the bike industry is continuing to face challenges, but many companies are tackling the test …

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Refining the details: An interview with Islabikes founder, Isla Rowntree

In 2021, Isla Rowntree stepped back from her role as the head of children’s bike brand Islabikes. Alex Ballinger sat down with Rowntree to explore how the market, and her life, has changed in the intervening years  This piece irst appeared in the May edition of BikeBiz magazine – get …

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‘It’s almost a different industry’: Catching up with IBD Bike Pedlars

From the Moore Large closure, to welcoming all cyclists, BikeBiz editor Alex Ballinger recently caught up with Richard Carr from Bike Pedlars in Nottinghamshire  Here at BikeBiz, we strive month in and month out to be an invaluable asset to everyone working in the bike industry, and to represent voices …

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The Seatpost Man: How John Lee has helped save thousands of frames

The bike industry is full of skilled individuals ferretting away in workshops, but John Lee has turned his expertise into a highly specialised business. Daniel Blackham spoke with Lee about his niche We all know the feeling. A customer has brought in their prized possession, and you’re about to adjust …

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A bleak picture? Why children’s bike sales have dropped so dramatically

Recent Bicycle Association figures for 2022 showed a fall in kids’ bike sales compared to pre-Covid numbers – but how concerning is this for the wider industry? Rebecca Morley reports This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Encouraging children to …

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‘We are going to be a mountain bike brand only’ – Norco returns to the UK after three-year absence

After three years away from the British market, Canadian mountain bike brand Norco is returning to UK shores, exclusively distributed by ZyroFisher. Daniel Blackham attended the launch event to see the 2023 range  This piece first appeared in the April edition of BikeBiz magazine – get your free subscription here …

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A clear vision: Founders of Hindsight showcase their innovative rear-view cycling glasses

Hindsight is a cycling glasses brand with a unique safety twist. Alex Ballinger spoke with founder Alexander Macdonald and backer Callum Skinner to find out more  This piece first appeared in the April edition of BikeBiz magazine – get your free subscription here There is no shortage of cycling safety …

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