DMR has been at the heart of the dirt jump and MTB scene for decades. Head of marketing Mark Noble talks BikeBiz through the launch of the DMR kids’ bikes This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Why is DMR …
Read More »Soul searching: How Specialized is reinventing itself for the modern industry
US bike brand Specialized has been making some notable cutbacks and changes to its business. Rebecca Bland explores how the company is changing its philosophy for the modern world This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Equality, diversity and inclusion: three …
Read More »The new school: Focal Events on why adventure is the new buzzword for riders
Cycling events in the UK have been evolving rapidly in recent years. Alex Ballinger spoke to event organiser Focal Events about how consumer tastes are changing This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here I still remember my first proper cycling event …
Read More »‘To continue our growth it was a necessary move’: Distributor I-ride on relocation and boosting Orro Bikes
BikeBiz staff writer Daniel Blackham hits the road to visit the Sussex-based distributor This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here It is well known that the bike industry is continuing to face challenges, but many companies are tackling the test …
Read More »Refining the details: An interview with Islabikes founder, Isla Rowntree
In 2021, Isla Rowntree stepped back from her role as the head of children’s bike brand Islabikes. Alex Ballinger sat down with Rowntree to explore how the market, and her life, has changed in the intervening years This piece irst appeared in the May edition of BikeBiz magazine – get …
Read More »‘It’s almost a different industry’: Catching up with IBD Bike Pedlars
From the Moore Large closure, to welcoming all cyclists, BikeBiz editor Alex Ballinger recently caught up with Richard Carr from Bike Pedlars in Nottinghamshire Here at BikeBiz, we strive month in and month out to be an invaluable asset to everyone working in the bike industry, and to represent voices …
Read More »The Seatpost Man: How John Lee has helped save thousands of frames
The bike industry is full of skilled individuals ferretting away in workshops, but John Lee has turned his expertise into a highly specialised business. Daniel Blackham spoke with Lee about his niche We all know the feeling. A customer has brought in their prized possession, and you’re about to adjust …
Read More »A bleak picture? Why children’s bike sales have dropped so dramatically
Recent Bicycle Association figures for 2022 showed a fall in kids’ bike sales compared to pre-Covid numbers – but how concerning is this for the wider industry? Rebecca Morley reports This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Encouraging children to …
Read More »‘We are going to be a mountain bike brand only’ – Norco returns to the UK after three-year absence
After three years away from the British market, Canadian mountain bike brand Norco is returning to UK shores, exclusively distributed by ZyroFisher. Daniel Blackham attended the launch event to see the 2023 range This piece first appeared in the April edition of BikeBiz magazine – get your free subscription here …
Read More »A clear vision: Founders of Hindsight showcase their innovative rear-view cycling glasses
Hindsight is a cycling glasses brand with a unique safety twist. Alex Ballinger spoke with founder Alexander Macdonald and backer Callum Skinner to find out more This piece first appeared in the April edition of BikeBiz magazine – get your free subscription here There is no shortage of cycling safety …
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