BikeBiz Bicycle and cycling retail news
Ciovita is hosting its annual Movember London ride on Saturday, November 16, in support of the Movember Foundation.
The Movember Foundation, which tackles some of the most pressing issues facing men today, including prostate and testicular cancer, mental health, and suicide prevention, has become a well-known global charity, with its annual moustache growing fundraiser gaining substantial global media coverage.
The Ciovita ride – registration via Link My Ride – sees anyone opting to pay for a ticket directly supporting and contributing to the Movember Foundation, enabling its ongoing work for these life-changing causes, and helping fund ground-breaking health initiatives for men around the world.
Show your colours: Support the cause and your team
As a proudly South African brand, hosting a ride in London, on the weekend that South Africa plays England in the rugby, Ciovita invites riders to take part in the Mo Grower London ride sporting their team’s national colours.
Whilst rivalry on the pitch is fear, off it there is a camaraderie also found in cycling. With this in mind, the ride will have a non-drop pace, taking in a 43 Km route winding its way through South West London, ensuring that riders of all levels can participate. Depending on attendee numbers this will see smaller groups ride together, rather than one large group.
The ‘Proud Mo Grower’ London ride will start and finish at The Clubhouse – home to Raptor Bikes – at 1A Putney Embankment, London, SW15 1LB, with the ride setting off at 9 am.
Ciovita and charitable support
Ciovita’s social responsibility efforts are rooted in partnerships that drive meaningful change. Through collaboration with the Nelson Mandela Foundation, the brand supports equality, justice, and community upliftment, contributing to a lasting legacy of positive impact.
The brand also champions health and wellness through partnerships with Marang House, CANSA, and IloveBoobies, providing critical support for children with chronic illnesses and promoting cancer prevention and awareness.
