BikeBiz Bicycle and cycling retail news
In an exciting news release for the industry, Saddleback has announced today that it will become the new distributor for Cannondale and Focus Bikes from early 2025. These prestigious brands will be added to Saddleback’s already impressive portfolio of some of the world’s leading road cycling and mountain biking brands, further reinforcing the company as the UK home of elite performance products.
Founded in 2004 and based in Bristol, Saddleback is run by a passionate team of riders and aims to offer its customers the finest cycling products with a superior service to match. Cannondale and Focus add to the company’s growing portfolio which already includes leading industry names such as Castelli, Chris King, ENVE, Feedback Sports, HJC, Moots Cycles, Pivot Cycles, PUSH, Sidi, Silca, Sportful, Stages, Troy Lee Designs and Wolf Tooth.
Whether proven at the highest echelons of the sport or showcasing innovative, industry-leading designs, Saddleback brands produce some of the finest cycling gear aimed at the most discerning road cyclists and mountain bikers.
Further details about Saddleback’s new Cannondale and Focus distribution deal will follow in the New Year. In the meantime, to learn more about the company and the many other leading brands it represents, please visit https://saddleback.co.uk
