Madison has announced the seminar schedule for iceBike* 2024.
Anyone who’s been to iceBike* before knows that it’s a lot more than just products on stands.
As well as showcasing Madison and Sportline’s latest and greatest, iceBike* aims to be a productive and informative show where businesses – and the cycling industry – can improve and expand.
The iceBike* seminars are a way to share knowledge as well as a chance to ask questions and this year’s line-up is the strongest yet.
There are a variety of topics covered and subjects to pique attendees’ interest and the seminars run daily at both the London and Manchester shows.
Asecos will be talking about e-bike battery safety and fire prevention – a very relevant topic given how the popularity of e-bikes continues to increase, the Association of Cycle Traders (ACT) will be diving into how to reform the Cycle to Work scheme and the Bicycle Association will be on hand to talk about its national e-bike battery collection service.
The full daily schedule will be confirmed in the coming weeks:
Madison Services and Freewheel
Meet the teams behind Madison’s services and Freewheel and dive into the details of how it all works. From what makes Freewheel unique to our new warranty returns service via credit control, e-commerce and more.
Asecos and e-bike battery fire safety
With E-Bikes becoming more and more popular, battery safety and fire prevention has never been more important for bike shops. The Asecos team are on hand to explain products and showcase the 2024 line-up.
ACT – Cycle to Work scheme reform
The ACT is campaigning major reform to the Cycle to Work scheme to ensure that it works for bike shops as well as consumers. Come along to hear ACT’s proposal for change to make sure nobody loses out.
Shimano CUES
Learn all about CUES – Shimano’s groupset revolution – and the commercial opportunities it presents for you and your workshop business. CUES is a step towards simplifying how groupsets are specc’d and how many spares you need to stock.
British Cycling – The road to Paris
On Thursday at iceBike* North, join British Cycling performance director Stephen Park as he offers an insight into all the preparation that will take Team GB riders to the Paris Olympics in 2024.
Shimano Service Centre and SSC Mobile
Learn about the benefits of becoming a Shimano Service Centre and its new initiative for 2024 in ‘Shimano Service Centre Mobile’, an extension of the concept aimed at professional and dedicated workshop businesses.
Sustainability in the apparel industry
Join Charles Ross, a lecturer on performance apparel and sustainability at Leeds University and RCA, to look at the issues facing apparel technology and the environment going forward, and how Madison Clothing is taking a lead on the subject.
Ask the panel
Join the Madison and Sportline directors for a Q&A on the biggest issues the cycling industry faces today.
CIN – Using data to forecast the bicycle industry’s future
Editor Jonathon Harker presents some of the latest insights from CIN’s Market Data Project.
Dealers and members of the cycling industry are encouraged to register for the show now to stay up-to-date with all the news about the show. Subsidised rooms are also available to Madison customers.
Registration is open now at: www.icebike.co.uk.