BikeBiz Bicycle and cycling retail news
Shift Cycling Culture, a not-for-profit foundation aiming to accelerate collective climate action in the global cycling industry and community, is launching the Climate Action Pulse Check survey.
This survey builds on the Shift Cycling Industry Climate Commitment, tracking its impact and looking at the cycling industry’s overall progress on climate commitments and strategies.
The annual assessment will help gain insights into how companies are moving from ambition to action, identify common roadblocks, and pinpoint further opportunities for collaborative action.
Shift encourages all cycling brands, manufacturers, retailers, event organisers and other professionals who work with the industry to participate and make this a powerful tool to move the climate agenda forward.
Participants in the survey will receive a summary of the results including an individual benchmark of their organisation’s level of action.
Next to the Pulse Check for organisations, all cyclists are invited to complete a short survey to share what climate-related efforts are most important to them and what actions they would like to see happening more in the industry.
The survey 2024 will be open from June 3 – 21 and can be accessed here.
The results are published anonymously in a report in Q3, including case studies, conclusions on progress and opportunities for action.
About Shift Cycling Culture
Shift Cycling Culture is a global not-for-profit movement that thrives on the support and engagement of the cycling industry and the wider community. The organisation believes a transition to a more sustainable future for our sport can only be achieved from the inside out!
Shift Cycling Culture regularly hosts a variety of events on subjects relevant to cycling communities and brands interested in learning how their business can address environmental impact and work towards more sustainable business models. To find out more, and to get involved, click here.
2023 saw Sandra Brandt appointed as executive director of Shift Cycling Culture. At the time of the appointment, a spokesperson for the not-for-profit stated: “Shift has been run on an unpaid, voluntary basis. Thanks to Patron Funding by a number of Climate Commitment signatories it has been able to hire Sandra Brandt to take the lead in the next chapter of Shift and the Climate Commitment. The organisation’s Board of Directors will remain closely involved following the new hire.”
