Tag Archives: British Cycling

KitBrix is set to become official sports luggage supplier to British Cycling for the next four years. The sports bag manufacturer will provide the Great Britain Cycling Team with kit storage and organisation solutions from its premium range including its hero modular KitBrix bag and commuter backpack, the CityBrix. “While …

Shimano will become the exclusive official groupset supplier to the Great Britain Cycling Team and British Cycling. “When you think of cycling, you think ‘Shimano’,” said British Cycling’s performance director Stephen Park. “The brand is arguably one of the most iconic names in the sport and have been at the …

New research from the HSBC UK and British Cycling partnership has revealed that 5.5 million Britons have been inspired to buy a bike since the first national lockdown. One in ten have made a commitment to continue this increase in cycling with plans to commute by bike some of the …

British Cycling has joined forces with other cycling organisations and recreational land managers to support a new, long-term research project to be undertaken by Edinburgh Napier University into the use of off-road e-bikes, including electric mountain bikes. The research will focus on current and future trends as well as the …

Kalas and British Cycling have extended their collaboration for a further four years. The Czech based custom cycle wear specialists will continue as the official sportswear supplier to British Cycling and the Great Britain Cycling Team until the end of 2024. “When it comes to performance, our on-bike clothing supplier …

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

Healthspan Elite has further expanded its sports nutrition portfolio after forming a new partnership with British Cycling. The affiliation announced today, 5th January, sees the firm become the official sports nutrition partner and official vitamin and supplement partner to the Great Britain Cycling Team and British Cycling for the next …

Muc-Off has partnered with British Cycling and the Great Britain Cycling Team until 2023. The brand has worked with British Cycling and the Great Britain Cycling Team in various capacities, from chain optimisation for the previous two Olympic and Paralympic Games for Team GB, as well as providing exclusive offers …

Bob Howden OBE has been re-elected as president of British Cycling for a second three-year term following a vote at National Council, the federation’s annual meeting of councillors elected by its members. Sunday’s vote saw Howden succeed after a contested election with Peter Lifford, nominated by the Eastern Region, and …

Verve Cycling has renewed its commitment to the Great Britain Cycling Team with a new four-year deal with British Cycling. In 2015, Verve Cycling became the official power crank supplier to the Great Britain Cycling Team, and this new deal will continue to see riders across all disciplines from the …