Fusion Media has appointed former Government Minister Trudy Harrison as a senior advisor. This appointment comes as part of a wider expansion of the agency’s public affairs department. Harrison was previously the Member of Parliament for Copeland since 2017, and a Minister in both the Transport and Environment (Defra) departments. …
Read More »The Bikeability Trust appoints Fusion Media as retained public affairs agency
Fusion Media has been appointed as the retained public affairs agency for The Bikeability Trust. This partnership will see Fusion Media provide strategic advice, policy guidance, and parliamentary engagement. The collaboration between Fusion Media and The Bikeability Trust began with a successful initiative during Cycle to School Week, where Fusion …
Read More »Fusion Media wins global account for Van Rysel following UK campaign
Fusion Media, an integrated PR and marketing agency specialising in cycling, sport and public affairs, has been appointed by Decathlon to lead global communications, paid media, and marketing for its cycling brand, Van Rysel. This appointment follows Fusion Media’s campaign to launch Van Rysel earlier this year in the UK. …
Read More »Fusion Media to lead UK and German communications for Standert
Fusion Media – the integrated PR and marketing agency specialising in endurance sport and active travel – has been appointed to enhance the brand visibility and market presence of German boutique bicycle brand, Standert. The remit will see the agency support the expansion of Standert in Germany and the UK …
Read More »Decathlon UK appoints Fusion Media to lead UK communications for Van Rysel
Fusion Media has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel. Fusion was appointed following a competitive pitch. Their remit will see the agency support the expansion of Van Rysel in the UK across media relations, buying, influencer marketing and physical events. Van …
Read More »DerbyWheel appoints Fusion Media for global PR to promote new Professional Keirin concept
Fusion Media – the integrated PR and marketing agency specialising in endurance sport and active travel – has been appointed by DerbyWheel to promote the new global Professional Keirin concept as it officially hits the boards for its inaugural season in 2024. Two years in the making, DerbyWheel will bring …
Read More »Fusion Media appointed to handle UK PR for outdoor brand Stanley
Marketing and PR firm Fusion Media has been appointed to handle UK PR for the Stanley outdoor brand. Fusion, a marketing agency specialising in cycling and endurance sports founded by Adam Tranter, handles PR for some of the biggest brands in cycling and sports, from Raleigh, Specialized and Evans Cycles, …
Read More »Adam Tranter on his role in active travel and how the industry can get involved
West Midlands cycling and walking commissioner and Fusion Media founder Adam Tranter tells Rebecca Morley more about his role in active travel and how the industry can get involved
Read More »Tour of Britain and Women’s Tour organiser Sweetspot Groups appoints Fusion Media as UK PR firmÂ
The organiser of the Tour of Britain and the Women’s Tour, Sweetspot Group, has appointed Fusion Media as its UK PR firm.  Fusion, a PR and marketing agency specialising in endurance sport and active travel, was founded by Adam Tranter in 2008. Sweetspot Group is the sports events and marketing …
Read More »Eyewear and helmet brand Bollé appoints Fusion Media for PR in UK
The French eyewear and helmet brand Bollé has appointed Fusion Media as its PR and communications agency in the UK. Bollé, founded in France in 1888, is a leader in performance and lifestyle sunglasses, as well as specialising in cycling and skiing helmets and ski goggles. London-based Fusion Media, founded …
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