Tag Archives: Kask

Kask unveils Nirvana as flagship aero helmet

Kask has unveiled the Nirvana, a new flagship aero helmet designed to deliver minimal drag and maximum speed. The development of this product utilised a host of CFD (computational fluid dynamics) simulations which measured aerodynamic performance, ventilation and thermoregulation. The findings of those simulations – coupled with Kask’s two decades …

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Kask launches new website with revamped design and added features

Italian helmet brand Kask is now embarking on a new phase by revamping its interface with the outside world – bringing sports enthusiasts even closer to the brand. Kask has led off on this by launching a new-and-improved website dedicated to its premium cycling, snow sports and horse-riding ranges. Beyond …

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Kask expands Protone Icon range with four new colours

Kask has launched a new collection of colours for its Protone Icon range of helmets. The collection is expanding to include Lavender, Tangerine, Forest Green, and Sahara – four matte colours inspired by natural vistas. Equally at home on the gravel, cyclo-cross tracks and cross-country mountain bike trails as it …

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Kask launches Elemento helmet utilising carbon fibre and 3D printing

Italian brand Kask has released a new helmet to sit at the top of its range with the company saying it is “revolutionizing the world of cycling” with the launch. The Elemento sees the debut of two technologies called Fluid Carbon 12 and Multipod. Fluid Carbon 12 is a composite …

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Kask unveils the Sintesi helmet ‘for any occasion’

Kask has unveiled a new versatile addition to its cycling helmet range, the Sintesi. The Sintesi has been designed for cyclists ‘who like to mix up their riding’, said Kask, whether that’s on the road, gravel, or trails, or around town. The Italian brand said it has devoted many months of …

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Premium Italian helmet manufacturer Kask outlines rotational impact test for cycle helmets

Premium Italian helmet manufacturer Kask has provided further insight into its safety testing procedures which accurately measure the performance of its cycle helmets against rotational impacts. Performed at the Newton Lab, a certified, independent testing laboratory in Milan, Italy, the Kask Rotational Impact WG11 Test draws from the research of …

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Kask, Koo appoint Chiara Vitali as North America sales manager for cycling division

Kask and Koo Eyewear have appointed Chiara Vitali as North America sales manager for the cycling division. Vitali joined Kask in 2015 as Europe sales manager within the safety division. Since 2018, she has continued her work with the team as the West Coast sales manager for Kask America. The …

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Kask and Koo open new concept store in New York City

Helmet manufacturer Kask and eyewear brand Koo have announced the opening of their first-ever concept store, located in the Garment District in Manhattan, New York City. Split across their sports collections, the store will encompass both brand’s fit and feel, focusing on attention to customer experience and care. Alongside the …

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BikeBiz’s guide to the latest helmets

This month, we take a look at the latest helmets from some of the leading brands in the sector, including XLC, TSG, 100%, Kiddimoto, Kask, ABUS, BBB, Oxford, Cannondale, Smith Optics, Bell, Bluegrass, Kali, MET, Giro, Dashel, Limar, Hornit, Alpina, Leatt, Urge, Lazer, Sweet Protection and Bern

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Priscilla Savord joins Kask America as marketing manager

Kask America has appointed Priscilla Savord as marketing manager. Savord brings both knowledge and experience to the role, following a four-year spell with Selle Royal Group as a retail and marketing specialist where she oversaw the introduction of a successful ambassador programme and crash replacement scheme. She will be responsible …

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