4iiii expands distribution to Switzerland with new partner

4iiii Innovations Inc. has announced its partnership with Stolutions GmbH to distribute its cutting-edge products in Switzerland and Liechtenstein.

This new collaboration will focus primarily on the Swiss market, home to a passionate cycling community and key 4iiii OEM partner, BMC.

Renowned and trusted by athletes of all levels worldwide, 4iiii pushes the boundaries of cycling performance technology with its lightweight, reliable, and precision-engineered range of power meters.

In February 2024 the team launched their Precision 3+ Pro Powermeter, with the goal of setting a new standard for power measurement in cycling. The unit has received extensive independent testing whilst out with the likes of DC Rainmaker. 

The brand’s most advanced power meter to date, the Precision 3+ Pro offers dual-sided power metrics, accurate data within +/-1% using the team’s patented 3D strain gauge technology, automatic terrain selection, a robust battery life (up to 550 hours), and Apple Find My integration.

The inclusion of left/right balance, pedalling efficiency and torque effectiveness all aim to make for an even more detailed training and performance experience. 

Swiss-brand Stolutions GmbH specialises in the distribution of performance sports brands, and the teams’ industry-leading understanding of the cycling market and commitment to bringing innovative technologies to their customers makes them an ideal partner for 4iiii. Switzerland has long been a key market for cycling technology due to its strong competitive cycling scene, world-famous cycling roads, and dedicated cycling community and this partnership will allow 4iiii to further tap into this market, ensuring that more Swiss cyclists have the best access to the brand’s market-leading power meter technology.

Talking about the new partnership, Peter Stolba of Stolutions GmbH comments: “We are incredibly excited to take on the distribution of 4iiii products in Switzerland.

“4iiii is a leading manufacturer in power meter technology, offering cyclists access to crucial data to measure real performance, track progress, and compare with others.

“Performance measurement is now an essential part of modern-day cycling, and we are very much looking forward to helping the 4iiii brand further develop their reach and influence.”

Mac Potter, aftermarket sales manager of 4iiii Innovations says: “We are delighted to be working with Stolutions GmbH to expand the 4iiii brand in Switzerland.

“Stolutions’ experience with cutting-edge technology brands makes them the perfect partner for us and their industry knowledge and connections are unrivalled. Switzerland is famous for its rich cycling heritage, and is also aptly home to our OEM partner, BMC.”