Tag Archives: Smith Optics

Smith has announced a new strategic partnership with Ultra Sport EU as its sole sales agency of record for the UK and Ireland markets. With clear objectives to expand market share and “significantly increase” brand presence, the new partnership with Ultra Sport amplifies Smith’s commitment to the retailer network maintaining …

Aleck and Smith have announced a strategic partnership to integrate Aleck Crash Sensor technology (known as Aleck CS) into a selection of the brand’s premium cycling helmets. Aleck CS is a patented intelligent impact detector that detects serious crashes and alerts emergency contacts as well as the Heroes Nearby, app …

Helmet and goggle brand Smith has appointed Jeremy Dunn as its bike marketing manager.  Dunn has more than 15 years’ experience in the bike and outdoor industries, including founding a cycling magazine, establishing a sock company, and working with a variety of brands including Rapha, Specialized, SRAM, and more.  Most …

Smith has announced the promotion of Rob Retzlaff to the role of global vice president of sales. Retzlaff joined Smith in 1999 to work on increasing brand reach and awareness across North America. Celebrating over two decades at Smith, Retzlaff has held numerous positions within the organisation, initially hired as …

Eyewear and helmet brand Smith has appointed Scott Randall its global vice president of product.  Smith, based in the US, is a leader in ski goggles and helmets, but also offers a range of cycling-specific and lifestyle products.  Randall previously worked for Nike Australia focusing on retail and merchandising, before …

BikeBiz takes a look at the latest helmets from some of the leading brands in the sector, including Safety Labs, Bern, Nutcase, Raleigh, TSG, Urge, Giro, Specialized, Alpina, Met, Oxford, Kali, Bell, Cube, Isadore x HJC, Lazer, Proviz, Bluegrass, Mavic, ABUS, Alpinestars, 100%, Sweet Protection, Limar, Hornit, Smith Optics, SixSixOne …

BikeBiz takes a look at the latest products from across the cycling trade, this month featuring Colnago, Carbon Wasp, Raleigh, Ducati, Campagnolo, Goodyear, Muc-Off, Peaty’s, 7mesh, Red Bull Spect and Smith This guide first appeared in the June edition of BikeBiz magazine – get your free subscription here Colnago C68 …

BikeBiz takes a look at the latest children’s bikes and accessories from some of the leading brands in the sector, including Prevelo, Frog Bikes, Squish, Forme, Concept, Raleigh, Fuji, Hornit, Kiddimoto, Nutcase, Limar Helmets, Smith Optics, TSG, Krash and Raskullz, CamelBak, Little Rider Co, 100%, SDG and Kids Ride Shotgun …

Smith has promoted Mark Phares to global general manager of the eyewear and helmet brand. Phares most recently held the position of VP of global sales for Smith and has over 20 years of combined experience with the company in various roles. His background within the outdoor and active lifestyle …

Smith has appointed Taryn Ryan as global head of marketing. A native of Cape Town, South Africa, Ryan has a history and successful career in the eyewear and sports industries having worked extensively across retail, wholesale and global brand management. She joined Luxottica Group in 2008 as a buyer for …