Following extensive research, Selle Royal has presented its new Stracciatella technology, a development which, the brand states, “represents a significant step toward a more circular and responsible production process for the business”. Stracciatella technology represents a method for the recovery of waste materials from production to be transformed into granules …
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Selle Royal has launched a new project dedicated to urban mobility, in collaboration with the bike messengers of European cities. The Selle Royal Support Bike Couriers project is getting underway in five cities, with applications open for new members, and an active interest in expanding the geographic footprint. Pedal power …
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Selle Royal has reinforced its commitment to reducing the environmental impact of its products with the redevelopment of its Lookin 3D saddle – Lookin Evo. Lookin Evo is the latest step from Selle Royal – part of Selle Royal Group – in its work to actively reduce the carbon footprint …
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BikeBiz takes a look at the latest products from across the cycling trade, this month featuring Cannondale, ABUS, Litelok, Bosch, Swytch, Selle Royal, Brooks, DMR, Hiplok, Knog, and Vaude, plus an insight into what editor Alex Ballinger has been riding This guide first appeared in November’s edition of BikeBiz magazine …
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Selle Royal has released the ON saddle, created with three options to suit the ergonomics of different e-bike riding positions. The saddle is the latest result of Selle Royal’s studies of e-bike users in collaboration with the designers of BMW Group subsidiary, Designworks. It has been designed to overcome the …
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BikeBiz takes a look at the latest women’s bikes and accessories from some of the leading brands in the sector, including Chiba, Funkier, Selle Italia, G-Form, Creme, Juliana Bicycles, Forme, Raleigh UK, Selle Royal, Primal Europe and Morgan Blue This guide first appeared in the April edition of BikeBiz magazine …
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Wise Equity has acquired 33% of Selle Royal’s share capital. Selle Royal expects to close its fiscal year ended 30th June 2021 with consolidated revenues of over €190 million – a growth rate of 50% versus the prior year. Barbara Bigolin, Selle Royal’s chairwoman, CEO, and reference shareholder, said: “In …
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Selle Royal has launched its first reflective saddle, the Vivo Reflective Athletic. The new Vivo Reflective Athletic offers increased visibility through a reflective film sealed on the rear of the saddle. It is suitable for bikes set up to be ridden in a sportier riding position where the spine is positioned …
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Shift Active Media has appointed Laura Bolton as PR manager. The role will see her manage the global public relations for a selection of Shift’s clients, including Continental, Look, Selle Royal and World Bicycle Relief. She has joined the team remotely during the COVID-19 pandemic. “Despite the unorthodox start to the …
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Selle Royal has launched a new campaign, ‘Back in the Saddle,’ across its e-commerce and social channels. The campaign aims to support bike owners choosing to cycle as an active and healthy lifestyle choice through promoting its key benefits: Back in the saddle for the earth Cycling to commute to …
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