BikeBiz Bicycle and cycling retail news
Exposure Lights and Ultimate (USE) are entering the AW24 season with a host of product updates and a streamlined B2B website.
To add efficiency and streamline the process from order to despatch, Exposure Lights and USE have launched a new integrated B2B and website.
The website will provide more insight and detail of the products, to help to create desire, want and need, so when they arrive in the bike shop, they will already be converted and ready to purchase.
The B2B will enable bike shops and retailers to order products in an easier manner, so reaction to the consumer is as fast as possible.
For simplicity, Exposure Lights and USE are both available to the retailer, once signed in, through the Exposure Lights website.
Exposure Lights
Exposure has released an updated range of Reflex-enabled mountain bike lights with increased lumen outputs.
The award-winning bar light range, consisting of the six Pack, Maxx-D, Toro and Race, have all been updated and upgraded to pump out more Reflex technology-controlled lumens to automatically emit the right lumens at the right time, without the need to push a button.
This allows the rider to keep their hands on the grips for total control and more enjoyment.
The Six Pack Mk14 will now boast 5,800 lumens at its maximum, with the equivalent figures being 4,800 for the Maxx-D Mk16, 3,800 for the Toro Mk15 and 2,800 for the Race Mk18.
Ultimate Vybe Suspension Stem
At its inception Ultimate, the components arm of the USE group, recognised that comfort when riding increased enjoyment and, crucially, enhanced performance by drastically reducing fatigue, enabling riders to go further and faster for longer.
This led Ultimate, then Ultimate Sports Engineering, to create the world’s first suspension seat post, the Shokpost.
The concept has been copied many times but never matched the quality and performance required, now branded the Vybe it maintains its market position as the very best.
Market growth of gravel and bikepacking on rigid bikes has refocused riders’ minds to seek comfort and reduced fatigue.
The new Vybe stem completes the Ultimate gravel or packing suspension cockpit.
Ultimate has taken all the knowledge and experience gained over 35 years of producing suspension parts to design an adjustable suspension stem that can be set up to every individual’s riding style and terrain.
The Vybe Stem comes with five performance elastomers that can be adjusted to fine tune the feel and feedback to the rider.
Two elastomers, upper and lower, are positioned in the stem at all times.
The upper rebound, “bump stop” elastomer is a constant, and the lower compression elastomer is interchangeable, depending on rider weight or rider feel preference.
Both rebound and compression elastomers can be, using the top rebound and lower compression bolts, personalised to give response back to the rider.
To all existing account holders, a new invitation to activate the B2B has been sent.
If this email has not arrived or businesses need to set up an account, contact USE by emailing: info@use.group or calling 01798 839300.
For more information, visit: www.exposurelights.com
