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UDOG, the Italian brand of premium cycling shoes and shoes accessories, has appointed an exclusive sales representative in the United States.
Enso Sales Group is now responsible for UDOG distribution in the American market
Alberto Fonte, UDOG founder and CEO, said: “As part of our continued growth, we are very excited to appoint Eric Woods and his team as exclusive sales representative in the US market. I strongly believe in Eric’s knowledge and experience to launch UDOG in the American market.
This strategic partnership is a significant step in UDOG’s commitment to building its presence and providing services in the United States market.
Eric Woods, Enso Sales Group CEO and owner, added: “Enso is thrilled to announce its first national distribution partnership and in particular with UDOG Cycling Shoes, a brand synonymous with style, fit, and innovation. This collaboration marks an exciting venture as we join forces to disrupt the US market.
“Now is not the time to sit back and to lament on how things should or used to be. We must focus forward and commit to being progressive and nimble, qualities that align seamlessly with UDOG’s vision and values. Together, we are poised to disrupt the status quo and redefine the standards of excellence within the cycling industry.
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“We are incredibly excited to partner with Alberto and his vision for UDOG. His commitment to innovation and quality mirrors our own ethos, and we believe this collaboration will shake-up the category in the US cycling market. From their unparalleled style to their impeccable fit, UDOG Cycling Shoes epitomise
excellence, and we are honoured to be a part of their journey.”
UDOG was founded in 2021 by Alberto Fonte, a lifetime cyclist and previous brand manager at Fizik, and sales and marketing director at both Pinarello and Kask.
