Canyon Bicycles has worked with Darmstadt University of Applied Sciences to explore new ways to engage with customers and change online shopping behaviours. The pioneering project saw six new extended reality and virtual reality concepts that could potentially bridge the gap between Canyon’s products and its customers, bringing more confidence …
Read More »Pierer Mobility announces intention to sell Felt Bicycles as part of increased focus on e-bikes
Pierer Mobility has announced that it will sell the Felt bicycle brand as it looks to focus even more strongly on the core powered two-wheelers business of motorcycles and e-bicycles. The move will see the Austrian company concentrate on KTM, GasGas and Husqvarna as well as MVAgusta. As a result …
Read More »Tell us your thoughts: What do you want to see from the bike industry in 2024?
With the majority of 2023 now in the rear view mirror, we are asking you, the BikeBiz readers, what you want to see from the bike trade in 2024. This year has undoubtedly been an unprecedented one for the cycling industry. After emerging from the Covid pandemic, the appetite for …
Read More »Prestacycle opens UK office and appoints Richard Eakins as brand manager
Prestacycle has announced the opening of its new UK office as a part of its continuing expansion in the European market. Leading Prestacycle’s European presence is Richard Eakins, who is performing the combined roles of global media marketing manager and UK brand manager. David Finlayson, president of Prestacycle, said: “Richard …
Read More »Canyon continues growth trajectory with year-on-year sales up 23%
Canyon Bicycles is steering towards a successful close of the 2023 business year. At the end of the third quarter in 2023, Canyon’s year-on-year sales numbers had increased by 23% and its athletes had claimed multiple world championship titles. While high inventory levels and high discounts are at play in …
Read More »Cyclorise ceases trading after seven years in business
Cyclorise has ceased trading, it has been confirmed. In an email sent to retailers last week, co-founder Thomas Dibley wrote: “It is with a heavy heart that I write to inform you that Cyclorise Ltd has ceased trading. “Both Sian and I [Tom] would like to thank all of our …
Read More »OnGuard bicycle locks achieve Police Preferred Specification
Security solutions company Magnum Industries has joined Secured by Design with its range of OnGuard bicycle locks achieving Police Preferred Specification. Magnum Industries has operated in the design and construction of security products for more than 30 years providing security locks for bicycles, motorcycles and opening solutions. The OnGuard range …
Read More »ACT calls for united front in demanding changes to how Cycle to Work is implemented
The Association of Cycle Traders (ACT) has been approached by a large volume of cycle retailers throughout the UK calling for an immediate change to the way the Cycle to Work scheme is being implemented. The majority are unwilling to speak publicly for fear of being excluded from business opportunities …
Read More »Trek to close UK warehouse as part of head office relocation
Trek Bicycle has announced that it will be relocating premises for UK operations, remaining in Milton Keynes where the brand has been based since the late 1990s. As part of this move, the brand has taken the decision to “streamline distribution in the UK” and as a result, will be …
Read More »The top five jobs in the bike trade this week – 1st December
The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still on the rise. Here’s our latest top five… Sales Person – BW Cycling BW Cycling is one of the leading independent Cycle stores in the South West which has a number of services within it …
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