BikeBiz Bicycle and cycling retail news
Atherton Bikes and V12 Retail Finance have announced a partnership to offer consumers the option to finance their next bike.
The partnership with V12 now means Atherton can offer customers financing options, so they don’t have to compromise or be constrained by their budget – making it easier than ever to own an Atherton bike.
Instead of an upfront payment, V12 will enable Atherton Bike customers to spread the cost, interest free on all full builds, in both the A and S Ranges.
Dan Brown, Atherton’s CEO, said: “We are delighted to be working with V12, who we already know have a fantastic reputation in our industry. We are committed to making Atherton Bikes available to more riders, but we know that in the current climate, many people need to sell an existing bike or to spread the cost of such a significant purchase.
“We’re excited to offer this opportunity for more riders to take an Atherton out on the trails sooner.”
V12 supports more than 1,200 national and independent retailers both in-store and online, helping their customers pay for the things they love.
The cycling sector is a particular specialty for V12, which partners with the Association of Cycle Traders (ACT) to provide ‘Ride it Away’ – a cycle industry-specific retail finance scheme in the UK.
Andrew Phillips, managing director of V12 Retail Finance, added: “We’re absolutely thrilled to have formed a new and exciting partnership with Atherton Bikes, a truly iconic brand and family within the cycle sector.
“As a retail finance provider, we pride ourselves on offering systems and service that retailers and customers can trust.
“We’re thoroughly looking forward to helping even more bike enthusiasts get hold of the bike of their dreams. V12 Retail Finance and Atherton Bikes is a perfect fit, and we can’t wait to build this new business relationship.”
