BikeBiz Bicycle and cycling retail news
Early Rider has announced the launch of Gromstar.co.uk, an online store dedicated to providing parts and accessories for kids’ bikes.
With thousands of Early Rider customers across the globe, Gromstar was born out of a desire to make it easier for parents to source parts to upgrade and maintain their kids’ bikes.
The founders, Freddy and Luke Loveland, are the sons of Early Rider CEO Andy Loveland.
“Our dad launched Early Rider so we would develop a love for the outdoors. We grew up surrounded by bikes and a love for adventure,” says Freddy Loveland, co-founder of Gromstar.
“With Gromstar.co.uk, we want to build something to help parents enhance the adventures they have with their kids.”
The new online store offers a “curated and growing” selection of bike parts and accessories.
Gromstar.co.uk addresses the growing demand among parents for easy access to quality parts that help them upgrade and maintain their children’s bikes.
“We recognised a gap in the market for easily accessible quality bike parts specifically for kids’ bikes,” adds Luke Loveland, co-founder of Gromstar.
“Our goal is to make it simple for parents to keep their kids’ bikes in perfect condition so they can focus on enjoying the ride.
“Parts and accessories are just the start for Gromstar. We’ll announce additional services shortly to further improve accessibility to high-quality bikes and parts.”
Gromstar is not just about making kids’ bike upgrades and maintenance easier—it’s about creating a more sustainable and enjoyable biking experience.
The store offers a range of products designed to make bike life more personal, allowing parents to tailor their children’s bikes to their specific needs and preferences.
“At Gromstar, we believe that every child’s bike should be as unique as they are,” concludes Andy Loveland, founder of Early Rider.
“Freddy and Luke have created something special here, and I’m incredibly proud to see how they’re helping parents continue the adventure that Early Rider started.”
