PrimaLoft makes two senior appointments

PrimaLoft, Inc. has announced the appointment of Chris Gallo as senior vice president of product strategy and Andrea Paulson as senior vice president of innovation and technology.

These strategic hires underscore PrimaLoft’s new vision focused on a commitment to product innovation that enables authentic experiences while reducing environmental impact.

With an impressive track record at brands like NoBull, New Balance, Adidas, and Reebok, Gallo brings a deep expertise in apparel, outerwear, footwear, and accessories.

Gallo will play a key role in driving growth through product excellence and consumer-focused innovation.

“Chris’ background in both the footwear and apparel industry brings a fresh perspective to our product strategy, as we continue to redefine what’s possible in outdoor apparel and insulation technology,” said PrimaLoft president and CEO Anne Cavassa.

“Chris has that intangible knack for spotting future market needs and translating them to relevant products that enthusiasts and athletes love.

“These skills, coupled with his gift of building powerful partnerships, are invaluable as we work to elevate our product, build our brand equity, and cement our market leadership in high performance, sustainable insulation.”

Paulson’s move from Saucony signals PrimaLoft’s shift to user-driven product innovation.

While at Saucony, Paulson spearheaded material development and innovation and led the Human Performance Lab.

Poised to bring this background to PrimaLoft, her insights will drive the development of insulation materials that push the boundaries of both performance and sustainability.

“Andrea brings a unique blend of technical expertise and visionary product leadership to PrimaLoft,” said Cavassa.

“Her deep understanding of material innovation and her passion for sustainability are exactly what we need to continue driving forward.

“Andrea sees the potential in every material and understands how to turn innovative ideas into impactful solutions. We’re excited to unleash her experience developing cutting-edge technologies with PrimaLoft.”

Shifting from traditional consumer brands to PrimaLoft, a company that partners with nearly 1,000 consumer brands, provides Gallo and Paulson with a unique opportunity to make a broader impact on the outdoor and apparel industries.