Eurobike sees 35,080 trade visitors as industry looks forward with cautious optimism

The 32nd edition of Eurobike saw a slight rise in trade visitors, as the annual festival returned to Frankfurt for the third year in a row last week.

A total of 35,080 trade personnel visited the event, a 0.95% increase on 2023’s 34,750 attendees.

Although trade visitors are up year-on-year, they are still not at pre-pandemic levels with the 2019 show in Friedrichshafen seeing 39,834 people from the industry attending.

The weekend festival days saw larger growth with 33,090 bike fans descending on Messe Frankfurt, up 3.9% from 31,840 in 2023.

At the Frankfurt summit, after the recent, rather turbulent months, the bike and ecomobility industry sees itself slowly transitioning back to calmer waters and looks optimistically into the upcoming years.

“In times of economic tension, stability is the new growth. Thus, we are strengthening our position and creating a foundation for the future where the market picks up again,” says Stefan Reisinger, managing director of Fairnamic GmbH, the Eurobike organiser, when summing up the positive mood at the trade show.

Manuel Marsilio, managing director of CONEBI, the European industry association, sees the industry at a turning point. “Even if the economic figures are not satisfactory, we are experiencing a reset in the bike sector. The market will grow again and there will be a thriving bike future.”

While the market is cautiously optimistic, the mood among the more than 1,800 exhibiting companies was positive.

Arriving from 60 countries, the brands presented their latest developments in eight halls and the outdoor area, encompassing 150,000 square metres.

According to the organisers, the trade audience was “enthusiastic” about the third Frankfurt edition of Eurobike and with 35% non-European participants, way more international than ever.

Around 95% said that they were satisfied with the achievement of their trade show visit goals.

As has become a tradition at Eurobike, a comprehensive conference and network programme was once again significantly expanded for the three trade visitor days.

Thanks to the promising motto of “Hello Future. Hello Transformation” and in conjunction with the Innovation, Digitalisation, Sustainability, Inspiration, Retail and People theme tracks, 14 specialist conferences and countless networking events fueled inspiration and exchange.

For the first time, the entire programme was curated in close coordination with the European and German industry associations.

In addition to innovations and digitisation, the focus topics were future strategies for cycling.

Eurobike 2025

The 33rd Eurobike will take place on the grounds of the Frankfurt trade show from Wednesday, June 25, to Sunday, June 29, 2025.

“While this year, we had to compete with the European Soccer Championships, the US national holiday and other major events, such as the Tour de France, in 2025, we will return to our established June event slot,” explains Stefan Reisinger on behalf of the show organisers.

Just as in previous years, in 2025, the trade fair days from Wednesday to Friday will be reserved for trade visitors, and, over the weekend, the Festival Days will be open to all interested visitors.