Santini to launch visual merchandising packages at COREbike

Santini UK is preparing to launch its all-new visual merchandising packages to help stores convey the Italian brand’s message in the best way.

Available in three levels to suit all budgets, these programmes are applicable to stores that order a mix of Santini products, both from the Core Collections and Special Collections such as Tour de France.

Jon Sangan, Santini UK sales manager, said: “Presentation is half the battle, and to support our growing IBD family our merchandise packages not only showcase Santini but create a professional and eye-catching environment for the consumer. There are programmes to suit all budgets and we welcome you to COREbike to discuss your requirements.”

The Basic programme starts from an annual turnover of £2,000

Both the Basic and Advanced programmes allow stores to dress their own space with Santini branding, to let their customers find the Santini products they stock.

Custom programmes start from an annual turnover of £7,000 per year on a three-year commitment.

These allow stores to create Santini corners within their space to showcase Santini products and convey the brand image.

Custom has been designed with two different layouts to match the store’s needs.

Both work around solid aluminium structures and their accessories to allow the retailer to display the products in different ways.

The brand wall option is designed for stores that have wall space to fill and creates an impact..

Brand isle is standalone and will not need wall space to be installed. It is ideal for stores that have floor space. This display allows for products on both sides.

COREbike will also see the debut of Santini’s SS24 collections.

With the brand now handling all distribution directly in the UK, COREbike presents the ideal opportunity for IBDs to engage with the brand’s representatives to learn more about its bespoke packages.

For more information, contact: jon@santinisms.co.uk or the relevant national representative:

Richard Staton covers northern England, Scotland, north Wales, and Ireland: richard@santinisms.co.uk

Brendan Barnes works across the midlands and south Wales: brendan@santinisms.co.uk

Simon Ormesher operates in the south and London: simon@santinisms.co.uk