Dates announced for iceBike* 2025 as two-show format continues

Madison and Sportline have confirmed the dates for the 2025 edition of iceBike*.

Two years on from changing to a North/South two-show format, iceBike* will return to both London and Manchester to build on previous successes, showcasing the portfolio of Madison and Sportline brands.

Based on feedback from the previous two years, 2025 has reverted back to iceBike* North taking place first on Sunday, February 9, and Monday, February 10, at the National Cycling Centre in Manchester.

The South edition will follow on Thursday, February 13, and Friday, February 14, returning to the Lee Valley Velodrome in London.

Madison will be once again taking over the two cycling venues as it brings together more than 30 brands to showcase their latest and greatest products, including from Shimano, Vittoria, Park Tool, Kryptonite, Lazer, Elite, DT Swiss and more.

It isn’t just about products at iceBike* however, with a key focus at the show every year being about education and how as an industry we can work together to be successful.

There will be the usual line-up of seminars from industry experts as well as opportunities to learn more about the various business services on offer from Madison and Sportline.

Alongside this, there will be also be a range of evening entertainment put on after day one at each show giving visitors a chance to continue their conversations from iceBike* in more casual surroundings.

Dominic Langan, Madison and Sportline CEO, said: “It’s hard not to see 2025 as a pivotal year for the UK cycle industry as we begin to emerge from the post-Covid challenges and start seeing the early signs of recovery.

“iceBike* has always been a cornerstone event for Madison and remains the most effective way to help you prepare for the new season.

“It’s where you can connect with all the incredible brands we proudly represent—face-to-face, without distraction, and in direct conversation with brand owners and designers.”

Langan attributes much of the successes of iceBike to the ongoing support and presence of retailers, along with that of the suppliers who attend.

“It allows us to deliver the kind of brand experiences you’ve come to expect and enjoy since 2007,” he continued.

“There’s a lot to look forward to—new products, insightful presentations and discussions, and above all, a warm, social, and welcoming atmosphere for everyone who attends.”

Looking towards 2025, the organisers have made a few adjustments.

Langan adds: “We’ve opted for a slightly earlier date, and we’re returning to the format that has always worked best for you, our customers—Manchester on Sunday and Monday, and London on Thursday and Friday.

“We believe these changes will improve the experience and set the right tone for the season ahead.”

Dealers and members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show.

Registration is open now on www.icebike.co.uk.