OGT Bar: The ‘world’s first wrapper-free oat bars’ for cyclists

One Good Thing (OGT) has introduced what it claims to be “the world’s first wrapper-free oat bars” – designed specifically to be the most convenient snack for cycling.

With cycling seen by many as much more than a means of transportation or a competitive sport – encompassing an entire lifestyle – certain products are uniquely placed to appeal to the entire congregation, be they riders travelling to work, cyclists taking on a sportive or Alpine climb, or those looking to experience life adventures on two-wheels for the first time.

Whether conquering challenging mountain trails, cruising through city streets, or preparing for a competitive race, one thing is constant: Having the right fuel is crucial.

It’s here that OGT Bars are positioning themselves, with a solution that comes packed with natural ingredients. Scientifically formulated for sustained energy, OGT bars are designed specifically to become an essential part of every bike rider’s kit.

Founded by father-son duo Daniel and Mike Bedford, the father-and-son team aims to provide a convenient fuelling solution for cyclists, whilst maintaining the beauty of the British countryside. Their solution? The OGT bar: a world-first product with a beeswax-based edible coating, made to withstand a cyclist’s jersey pocket.

Why are OGT oat bars so great for cyclists?

• Designed for convenient fuelling, OGT bars fit perfectly into a vest or jersey, and hold up perfectly well come rain or shine (or even a particularly sweaty ride!).
• No need to tear open a wrapper and let go of handlebars, saving time and teeth. Even gloves can stay on in the colder months, keeping riders focused and comfortable.
• Made from all-natural ingredients, created to provide taste great, and, with each bar, delivering 24-25g of oat-based carbs – providing a tasty, natural, fuelling treat.
• OGT are proudly the world’s first natural edible coating to achieve a four-month shelf life, without the use of artificial preservatives!

With a range of 10 flavours including Chocolate and Orange, and Salted Caramel, OGT Bars aim to provide a hit of digestible, tasty, fuel, with wrapper-based zero distractions, providing a new answer for any cyclist hoping to find the simplest snacking, and waste management, solution.