Bont Cycling goes dealer-direct in the UK via new B2B platform

Bont Cycling has returned to the UK with a dealer-direct option available to retailers via its new B2B platform.

Moving forward, all current Bont Cycling SKUs will be available to IBDs and retailers on these shores.

The brand will cover all duties and import taxes into the UK and shipping is based on local costs, just as a store would expect when ordering through a UK distributor.

Some stock will be located in a UK warehouse however, most orders will ship directly from Bont Cycling’s factory in China to the store.

Following the announcement, Steven Nemeth, CEO of Bont Cycling, commented: The UK remains one of Bont Cycling’s best performing markets and the launch of our B2B platform secures our ability to deliver the best service along with complete product accessibility for dealers around the country.

“Now live and available to existing and new dealer enquiries, our B2B platform offers the entire range of Bont Cycling shoes and accessories with improved shipping times, pricing and most importantly, a direct line of communication for all product and service-related matters.

“With stock held both locally and abroad, dealers can purchase with confidence knowing that orders will land directly to their store faster and with no additional import duties or taxes to be paid. If there was ever a time to consider restocking or stocking Bont Cycling shoes, it is now.”

Since capturing eight gold medals at the 2008 Beijing Olympics, Bont Cycling has continued to dedicate itself to producing some of the world’s most technically advanced and anatomically correct cycling shoes.

Harnessing more than 40 years’ of performance design and manufacturing, Bont Cycling’s current trophy case includes 16 Tour de France stage wins, two Paris-Roubaix victories, an Olympic time trial title, World Championship ITT title, countless Olympic and World Championship track medals, three Ironman World Championships and two 70.3 IM Championships.

Bont Cycling currently offers 14 models covering road, triathlon, track, time trial, MTB and gravel requirements with up to 19 sizes, four widths along with five models available in semi and full-custom design.

Any UK retailers looking to learn more should visit: bontcycling.com, or contact Alex Malone, global sales and marketing manager, alex@bontcycling.com.