Lazer introduces Verde KinetiCore – a sustainable helmet for a circular future

Belgium-headquartered Lazer, the world’s oldest helmet company, has been designing and creating helmets for more than 100 years.

To contribute to a society where cyclists can enjoy riding in safety has been the business’s main objective, however, as the brand acknowledges, products that benefit people also have an impact on the environment.

It is here that the new Lazer Verde KinetiCore is seen as a stepping stone.

• A new approach to helmet design – one with both the safety of people and the planet in mind.
• Making progress in small, regular steps, sees this new helmet designed and assembled in Europe.
• A minimum of 70% of Verde KinetiCore’s weight is made of recycled materials, used in its outer and inner shell, fit system, and straps.

What makes Verde KinetiCore ready for a circular future?

Circular design focuses on minimising environmental impact. It is based on the principles of reducing, reusing, and recycling materials.

Verde KinetiCore minimises the use of materials. The complete helmet is made up of a limited amount of components and, compared to traditional helmets, makes no use of strap anchors, dividers, Velcro, magnets, or paint.

By avoiding unnecessary add-ons, a safe NTA-rated helmet with a reduced amount of materials is achieved.

Verde KinetiCore is made from recycled materials whenever possible. Clearly, a helmet’s hard shell must be durable. Today, recycled materials also live up to this demand. This helmet’s outer shell is made from recycled CDs.

Next to being recycled, Verde KinetiCore is recyclable, with the new helmet featuring Lazer patented EcoLoc, which eliminates the need for glue.

Glue-free construction for easy end-of-life disassembly

A helmet consists of separate components made from different materials. In the production of a traditional helmet, these parts are glued together, creating one cohesive helmet from different materials. These processes make disassembling and recycling nearly impossible at the end of the lifecycle.

Verde KinetiCore consists of interlocking components by use of the EcoLoc, visible on the rear of the helmet. Its zero-glue construction enables the user to easily disassemble the helmet at the end of its lifecycle. Simply unlock, look for the stamps on the different materials and sort correctly at home.

The Verde KinetiCore also has a solution with a built-in port for the Lazer universal LED to increase visibility. Once more allowing a complete disassembly of all waste parts end of life as opposed to built-in batteries and LEDs.

Award-winning credentials

This Verde KinetiCore has already been awarded with both an ISPO award, and an IF Design Award, emphasising its innovative nature.

Peter Duynslaeger, commercial director at Lazer, said: “We are well aware that the production of a helmet will always impact the environment, but we strive to reduce this impact. This new helmet is a step in the right direction for Lazer. Our journey on this path will not end with Verde KinetiCore.”

Verde KinetiCore is a perfect fit for the urban commuter, that is not scared of the different weather conditions and is committed to their bike ride to and from work or other commitments.

The helmet features vents to boost ventilation without allowing rain to enter. Once the temperature drops and cold wind is no longer welcome, the compatible winter kit offers increased warmth.

Virginia Tech Helmet Ratings

The Virginia Tech Helmet Lab is 100% independent and provides unbiased ratings that allows consumers to make informed decisions. Simply stated, the ratings identify which helmets best reduce concussion risk. More stars equate to better protection, with a 5-star rating representing the best available helmets. The Lazer Verde KinetiCore receives a 4-star protection rating.

Verde KinetiCore Specs

The Verde KinetiCore comes in two sizes.  Weight 430gr S/M CE

Lazer in the UK

UK retailers will be able to order the Lazer product from Madison, with Verde KinetiCore stock available at the start of May. UK RRP £99.99.