Pinarello expands its MyWay customization programme

Pinarello has expanded the range of colour and design options now available for the new Dogma F, and Dogma X, with the brand’s MyWay programme.

Updating the platform, this version of its innovative MyWay platform allows users to customise the brand-new Dogma F and Dogma X, whilst also expanding its comprehensive range of colour options.

The Dogma F was launched in seven colourways last month but is now available in a myriad of fresh combinations, including three completely new colours – Borealis Luxter Blue, Borealis Luxter Venice and Borealis Luxter Red gold – which have been added to the platform.

For the first time as well, the latest Dogma F is now being offered across the board in bespoke Edge paint schemes as well as the ever-popular Mono, Cut and Faded designs.

Dogma X and MyWay

The Dogma X is also available for the first time in those same colourways and new designs, building on the range that was available previously.

In total, the updated MyWay system will allow cyclists to choose from six different graphic layouts and 24 different colours, five types of decals, and two different finishes.

Personalisation and MyWay

Pinarello launched MyWay in 2022, providing customers with a fun, immersive and realistic 3D experience, allowing them to customise the look of its flagship bikes, which can then be made into reality.

Every custom MyWay frame is considered a true work of art, as each unique design is recreated by hand by skilled craftsmen at Pinarello’s headquarters in Villorba, Treviso. Indeed, the production process of MyWay designs is so technical, that only the brand’s best and most experienced painters work on the projects, with most having over 30 years’ experience.

Pinarello in competition

The Villorba, Treviso-based business has been the long-time bike sponsor of the Ineos Grenadier’s (previously Team Sky) WorldTour team.

Signing Pauline Ferrand-Prevot saw female representation for Ineos, with Ferrand-Prevot joining fellow Ineos athlete Tom Pidcock racing the UCI MTB XC World Cup. To make this happen, both riders worked with Pinarello to develop hardtail and full-suspension XC bikes.

Olympic champions

Achieving the ultimate outcome, the brand saw both Ferrand-Prevot and Tom Pidcock race the Pinarello Dogma XC to a gold medal wins at the Paris 2024 Olympics.