Bikebook and Hygge Bikes announce strategic partnership

Bikebook has announced a new partnership with Hygge Bikes, a direct-to-consumer e-bike brand.

This collaboration aims to improve Hygge’s customer experience, enabling the brand to expand its demo and sales network while providing accessible maintenance services across the country.

By partnering with Bikebook, Hygge will leverage a network of independent, highly trained mechanics in major UK cities, providing on-the-ground support for warranty claims, servicing, and other post-purchase needs. 

This initiative allows Hygge to offer the confidence and reliability of a traditional bike shop experience, giving customers the peace of mind that maintenance and service are readily available after purchase.

“We’re thrilled to partner with Hygge Bikes in this groundbreaking initiative,” said Jake Fieldsend, co-founder of Bikebook. 

“This partnership will set Hygge apart from the rest by offering customers immediate access to trusted mechanics for any service or warranty issues they may face.

“With our software, we can deliver standardised, high-quality services directly to customers through a convenient, user-friendly interface making the process of buying a bike online smoother than ever.”

Bikebook’s software integrates into Hygge’s website and workflow, allowing customers to book service appointments at the touch of a button.

Through the integrated widget, customers can view and schedule appointments with nearby mechanics directly, ensuring that their bikes stay in the best condition without the hassle of locating third-party service providers.

This level of accessibility is unprecedented in the D2C bike market, enabling Hygge to deliver a more robust, customer-centric experience.

“Having access to Bikebook’s extensive network and a user-friendly booking widget is a game-changer for our brand,” said a spokesperson for Hygge Bikes.

“It allows us to focus on what we do best, providing exceptional customer service and high-quality products, while ensuring our customers can enjoy peace of mind with reliable service across the UK.”

The partnership not only enhances Hygge’s customer support but also accelerates the brand’s ability to expand its demo and seller network across the UK.

By using Bikebook’s network of independent mechanics, Hygge Bikes can offer customers hands-on demos and better access to services, supporting its growth in both urban and suburban areas.

With this partnership, Hygge Bikes and Bikebook are reshaping the online bike-buying experience, bringing the expertise of local mechanics to the digital-first world.