Cowboy update improves climbing capability and battery efficiency

Belgium e-bike brand Cowboy has launched an update to its AdaptivePower Technology which will now take riders up 50% steeper hills with no extra effort, and save 10% battery power on flat roads. 

The 30-second over-the-air update – which comes as the Cowboy team leverages 50 million kilometres of ride data to tweak the algorithm – simply requires that Cowboy owners stand near their bikes.

Launched in March of 2023, this latest AdaptivePower update sees Cowboy’s technology “make 20 calculations per second to deliver the smoothest ride feel and make even steeper hills feel flat.”

• A patented technology, AdaptivePower enables the simplest riding experience on the market – with no gears or modes – enabling the bike to think for itself, adjusting power based on hills, wind, or weight.
• AdaptivePower comes in different configurations, specifically calibrated for the weight, dimensions and gear ratios of Cowboy’s different models, ensuring optimized power allocation for the smoothest possible ride.
• This intelligent power management also boosts the bike’s efficiency, reducing battery usage by providing the right power at the right time, saving 10% battery power when cycling on a flat road with no strong wind or extra weight.

With AdaptivePower technology, as soon as the rider encounters a slope or strong headwind, the motor provides extra power exactly when needed to maintain speed, making even the steepest inclines feel flat.

Moreover, the bike will also detect extra weight, like groceries, work equipment or a small child, so the rider can tackle hills and headwinds more easily, saving precious time and energy on their commute.

The AdaptivePower update comes after a packed few months of innovation for Cowboy which saw the company update its Connect software;  launch its versatile Cross model and its ultra-convenient trade-in program with Upway, demonstrating Cowboy’s dedication to bringing the benefits of e-bikes to as many people as possible.

A growing userbase

Cowboy’s rider community continues to grow, with over 67,000 riders who have now travelled more than 150 million KM in more than 12 countries worldwide. Already this year, Cowboy has received the GQ Ebike of the Year Award for Cross, the Best of the Best Red Dot Design Award for its Cruiser model, and has been recognised by Deloitte as one of the fastest-growing companies in EMEA.

The new, improved ride feel can be felt during a convenient at-home test ride or from one of Cowboy’s 250 partner retailers.